Reyes Haircutters, the Filipino Family Salon

By Jojo Ocampo and Juliet Cruz

YOU can’t miss the very popular Reyes Haircutters (RHC), usually found in almost every city district all over the land.

The signage displays the word “Reyes” glaring in dark pink and white letters against a green background, and “Haircutters” in white text reversed in dark blue. But more eye-catching is the P49.99 sign in big red numerals.

With that price, one can already get a basic professional haircut that also includes shampoo, blow-dry, styling, and a little massage. At Reyes Haircutters, yes it can.

Nationwide franchise
Since its first cut in January 2000, the Reyes salon franchise mushroomed all over the country; it is now nearing its 300-branch expansion.

Celestino "Les" Reyes, Chairman and CEO of Reyes Hair Co. International, Inc. is a Internationally Certified Franchise Executive who started Reyes Haircutters (RHC) with that unique zeal and passion for making others feel and look good all the time.

He also has a Masters of Entrepreneurship degree from the Asian Institute of Management and is a director of Strategic Franchising Concepts Inc.

He belongs to a renowned clan of salon entrepreneurs, starting off with "Mama Ada" of Ada's Beauty Salon in the early 1960's.

He was first to introduce the concept of "Filipino Family Salon" in his “Xristian Reyes Salon” in San Juan.

Now, the salon is getting tourists as their usual clients in Boracay.

Reaching the masa market


Les first broached the “pro-masa" idea to his brother Ricky Reyes, the famed hairstylist and owner of a chain of salons, who agreed and supported the concept.

Without much capital but believing in his concept, Les converted his Xtian Reyes Salon into Reyes Haircutters.

Reyes Haircutters started with three company-owned stores. Since then, the company has opened its doors to interested entrepreneurs with a franchise fee ranging from P200,000 to P250,000.

“The service is for the family, with prices that are still within the reach of the masses,” said Reyes.

Reyes lays down his mission flat and clear: "I would like the masa to experience what is being offered in the high end salons."

Reyes added that their focus is on "quality, expert service, and excellent customer service."

Low prices

Reyes Haircutters currently offer the lowest price of professional salon services, which range from haircuts, to various hair treatments, to hand and feet care. A haircut with shampoo and blow dry can go as low as P49.99 and hot oil treatment, P99.


Hair cut, rebonding and hair relax are the most well sought services in RHC. Other services and products being offered are: hair styling, hair & make-up, hair & scalp treatment, hair color, waxing, hair color, L'OREAL power dose treatment waxing, green tea shine moist, wella glatt, SCHWARZKOPF, P.M.S. (Power Massage Shampoo) WELLA / creatic, RHC HOT-OIL AKTUELLE, keratin, etc.
RHC also has its own line of products such as astringent, soap, bleaching creams, shampoo and conditioner.

Popular brand names such as L’Oreal Professionel, found in first-class salons, are also served in its branches. The difference is that Reyes Haircutters offers hair coloring using L’Oreal Professionel at 30 percent lower than most salons.

Franchise Awardee
Reyes Haircutters has also received awards from prestigious award-giving bodies such as The Philippine Franchise Association, where it is now a Hall of Fame awardee in the Outstanding Filipino Franchise of the Year service category.

They also have the Reyes School of Cosmetology backing up their business. It's where all their salon staff trains to ensure that customers are served well.

Salon ng Mundo
Presently eyeing extensive global expansion, Les proudly says that they are "going from Salon ng Bayan to Salon ng Mundo.”

“We intend to bring business with hospitality, and the same high quality services and competitive prices abroad,” said Reyes.

With a formidable network of salon franchises under his name, and new innovative projects, Les is making sure that Reyes Haircutters and its allied services will always be there for the Filipino people.

*********************************************************************************
Photos are courtesy of Edgar Ramirez, one of our photo journalists.

Developed and copyright by M-Vision Business Solutions